What’s with search engine optimisation(SEO)?

Search Engine Optimisation (SEO) is the most cost-effective and long term method of generating traffic for your website. The high cost, declining audience, and short-run of other advertising mediums such as print, TV and radio simply cannot compete. The opportunity presented by search engines such as Google, Yahoo and Bing have created an unprecedented opportunity for smart companies to outperform their competitors regardless of size.

Why do you needS SEO?

Would you invest money into buying or renting a retail location, employing staff, purchasing stock, spending days decking out the shop front and the inside … and simply hope that people will find your business, by chance? No way! Advertising and Marketing is critical to the success of any business. Well, in the online world, SEO is the advertising and marketing of your business. In the same way that advertising and marketing of a retail store directly impacts sales and the amount of customers that visit, the same goes for SEO. It’s pointless to invest money into building an online platform if nobody can find it.

Just like you would include a budget for advertising and marketing into any business, a budget for search engine optimization should be included in your website plan because Search Engine Optimisation is essential for driving more business activity. It’s advertising and marketing all rolled into one, and is the key to sharing your brand with web users all over the world.

We specialize in these SEO workarounds:

• keywords in domain name and URL
• keywords in <title> tag
• number of backlinks
• site accessibility
• keywords in headings (h1,h2,etc)
• internal linking
• sitemap and many more